PLANET CALMCalm Changes Everything
Try 14 days free
✦ Meet Leona ✦

Understand your dog now.

Tell Leona what’s going on with your dog. She answers immediately.

Leona
Calm, specific, about your dog
Hi, I'm Leona 🐾 Tell me what's going on with your dog — the thing you wish were different, or the thing you don't understand. Let's start there.

5 free messages, no account needed · Leona is not a vet; nothing here is medical advice.

Start my 14 free days →
$0 today · then $49/month · cancel any time
Grounded in BARKType™ by Stephanie Frank, author of What the BARK?!?
Planet Calm · Field Notes

You don’t need more dog advice. You need advice about your dog.

It’s late. You’ve read the forum threads, watched the videos, asked the group chat. One says more exercise, another says less. One says be firm, another says that was debunked years ago. Everyone has an opinion — and none of them has met your dog.

We don’t have an information problem. We have too much information — and a trust and priority problem. Leona is the other way round: she starts from who your dog is, who you are, and what the two of you are living with.

“Information without relationship is just noise.”

Built on BARKType, not generic advice. She knows your personality type, your pet’s, and how the two fit — so the answer is for the two of you, not for “a dog”.
Trained on your pet’s own records. Medical history, abilities, care instructions and the journal you keep on their profile. Their whole story stays in one place, and she refers back to it.
Learns as you go. Every conversation teaches her more about your pet, so the support gets more specific the longer you are here.
Everything in your membership

Leona is just the beginning.

Your trial is the full Peaceful Paws Collective — everything in Planet Calm Club, plus Leona, the live calls and the private community. Here’s what opens up on day one.

01Leona, any time

An AI that knows your dog — and remembers

Not a search engine. A calm, specific conversation about the dog in front of you, at 2 pm or 2 am.

As many separate conversations as you need — one for the barking, one for the vet visit, one just for you
She remembers what you tell her and refers back to it, so you never start from scratch
Point her at one pet or the whole family, and she answers for them
Teach her from vet reports, care plans and notes you upload — she saves what matters to their profile, asking first
02Pet profiles

A full profile for every pet in your family

Two dogs and a cat? Each one gets their own private profile — and Leona knows them apart.

As many pet profiles as you have pets
Medical timeline, vet records and documents in one place
Abilities and training progress, a journal and care instructions
Export a PDF for the vet or the sitter in one click
03The Planet Calm map

Put your pet on the map

Your pet gets a pin on the Planet Calm map and their own passport to share.

Their pin, their photo, their story on a map of pets around the world
A shareable pet passport with a link of their own
Find pet pals near you
04BARKType™

Finally speak your dog’s language

Stephanie Frank’s four-type framework — for your dog and for you — is the backbone of everything here.

The BARKType™ app and the digital book, What the BARK?!?
Your dog’s type, your type, and how the two of you fit
Compatibility and troubleshooting for your exact pairing
05Live coaching calls

Real people, live, every month

Leona is there around the clock. Stephanie and Anke are there live.

Weekly live What the BARK! sessions with Stephanie and Anke
Monthly expert masterclasses, with lifetime access to the recordings
Monthly community calls
Weekly guided chat support
06The community

People who get it

A private, kind corner of the internet for people who love their dogs the way you do.

The private community feed, spaces and direct messages
Peaceful Paws events
Courses, starting with The Trust Experiment
A member directory of dog people near and far
Made by people who love dogs

Leona was built with Stephanie and Anke.

Stephanie Frank wrote What the BARK?!? Speak Dog. Stress Less. Wag More. and created BARKType™ — four personality types for dogs and their people. Anke Herrmann runs Planet Calm with her. Every answer Leona gives is grounded in their framework, and every month they are on live calls with members — so behind the AI there are always real people.

When I contacted Stephanie, my business and my life were running on empty. Her calm, steady guidance helped me find a path through the chaos and build something I'm genuinely proud of. She doesn't just help you fix problems — she helps you see clearly enough to prevent them.
Jason Burnham
AmeriGlass
I've worked with Stephanie to understand my skittish dog's anxiety and it's completely changed how we live together. For the first time in years, I feel like I actually understand what my dog needs — and I know where to turn when I'm not sure.
Dr. Susan Williams
Retired
Anke is a tech genius who has a rare talent for explaining things clearly and kindly — guiding you through all the tech without making you feel lost or overwhelmed. And beyond her skills, Anke is just a wonderful human. She's a passionate dog lover and someone who truly walks her talk when it comes to ethical business practices.
Joanne Burton
Your 14 days

What happens when you start

  1. 1
    Sign up in a minute. Your name and a password, then your card — $0 today, and no confirmation email to wait for. You’re in the moment you press the button.
  2. 2
    Leona picks up where you left off. The conversation from this page is waiting for you inside, and from now on she remembers.
  3. 3
    Introduce your pets. A profile for each one — their BARKType™, history, records — and their pin on the Planet Calm map.
  4. 4
    Join a live call and say hello in the community. There’s a What the BARK! session or a masterclass inside your first two weeks.
  5. 5
    Day 15: $49/month. Keep going, or cancel before then in Profile Settings and pay nothing.
Your free trial
14 days freethen $49/month. Cancel any time.

Everything above — Leona, a profile for every pet, your pin on the map, BARKType™, the live calls and the community — for less than a single private training session a month. Nothing is charged today.

Start your free trial

Start your 14 free days

One page, about a minute. Leona will be ready the moment you finish.

Step 1 of 2Your account
Create your account
Peaceful Paws Collective with Leona · 14 days free · $0 today
Next: add a card to start your 14 free days. Nothing is charged today.

By signing up you agree to the Planet Calm Membership Terms & EULA and Affiliate Terms — including that if you share your Planet Calm link, you’ll disclose that you may earn a commission from purchases made through it.

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Before you start

Questions

Will I be charged today?

No. Your card goes on file and nothing is charged for 14 days. On day 15 the membership continues at $49/month. Cancel before then and you pay nothing.

How do I cancel?

From Profile Settings → Membership & billing, in a couple of clicks — no email, no call, no one to talk you out of it.

Do I have to confirm my email before I can start?

No. Fill in the form, add your card, press the button — you’re in, and Leona is waiting with the conversation you started on this page.

I have more than one pet.

Perfect. Every pet gets their own full profile, and Leona knows each of them — you can talk about one or all of them in the same conversation.

What if I can’t make the live calls?

Come when you can. The monthly masterclasses are recorded and yours to watch any time, Leona is there around the clock, and the community is always open.

Is Leona a vet?

No — and she will tell you so. She gives calm, general guidance grounded in BARKType and your dog’s own records, and she points you to your vet whenever something needs one.

Calm changes everything

Your dog is already trying to tell you something. Let’s listen.