Planet CalmPLANET CALM
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Your relationship with your dog is one of the most important relationships in your life. Get that right and things fall into place - at both ends of the leash.

Planet Calm

Where dog people go to understand their dog well enough to support and advocate for them through any challenge.

Ask Leona About Your Dog
Meet Leona

Meet Leona — the AI that actually knows your pet.

Leona is a one-of-a-kind, personality-type-based AI built on the BARKType™ method. She is trained on your pet — their history, your personality type and theirs, and how the two fit — and on the medical records, abilities, care instructions and journal you keep on their profile. So she remembers, refers back, and keeps learning about your pet to support you more deeply over time.

Built on BARKType, not generic advice

She knows your personality type, your pet’s, and how the two fit — so the answer is for the two of you, not for “a dog”.

Trained on your pet’s own records

Medical history, abilities, care instructions and the journal you keep on their profile. Their whole story stays in one place, and she refers back to it.

Learns as you go

Every conversation teaches her more about your pet, so the support gets more specific the longer you are here.

Leona
The light version — say hello before you experience Planet Calm
Hi, I'm Leona 🐾 Ask me anything about your dog — behaviour, calm, routines, what their BARKType™ might be. We can chat here for a few messages. If you would like me to actually get to know your pet, that is what the free trial is for.

Leona is not a vet. Nothing here is medical advice.

✨ Try Leona free for 14 days
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You are not doing this alone

Put your dog on the map

Adding your dog to the map is only the first step. When you join Planet Calm, you'll find support for your dog's health and behavior, support for whatever you're carrying, and a community that won't ask you to choose between the two.

📍 Add your pet to the map
BARKType™

Every person is different. Every dog is too. We start there.

BARKType™ is how we get to know you and your dog — not as a species, but as the two individuals you actually are. Once we know your type, and theirs, the advice stops being generic and starts being useful.

🧠 Find your BARKType™ — free
Two Australian shepherds leaning affectionately against each other
How we help

However you want support, there's a place for it here

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Community

Connection with people who get it — no judgement, no pressure to have it all figured out.

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Coaching

Guidance for your dog's health and behavior, grounded in who they actually are.

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Support

Space for whatever's going on in your own life — because it affects them too.

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1:1 Guidance

Deeper personal support for those who want it, when group support isn't quite enough.

Plans

Choose how deep you want to go

Every plan starts with the same promise: your dog gets seen, and you get support. Cancel anytime — nothing here is a trap.

Planet Calm Club

$9/month

Learn the language of Planet Calm — BARKType™ — so your dog finally makes sense.

  • ✦ Everything in Community
  • ✦ BARKType™ app
  • ✦ Digital copy of the BARKType™ book
  • ✦ Complete private Pet Profiles (skills & abilities, care, medical)
  • ✦ Monthly expert masterclasses with lifetime access to recordings
Start with Club
MOST LOVED

Peaceful Paws Collective

$49/month

Group support for dog parents who do not want to work on their pet alone.

  • ✦ Everything in Club
  • ✦ Leona — 24/7 AI companion
  • ✦ 2 monthly What the BARK! live sessions
  • ✦ Weekly guided chat support
  • ✦ Peaceful Paws Events
Start with Paws Collective

Peaceful Progress Studio

$275/month

Support for YOU: Because the stress you carry - in work/business or life - impacts ALL your relationships - with your dog, the people around you, and with yourself.

  • ✦ Listen — understand what is really going on
  • ✦ Plan — make a plan for what is next
  • ✦ Implement — step by step without leaving you alone
Start with Progress Studio
🐾 Become a Planet Calm Pioneer — lock in the best deal of a lifetime →
Meet the humans behind Planet Calm

Support for your dog, and for you

Stephanie Frank

Stephanie Frank

Stephanie has spent more than two decades at the intersection of human and animal behaviour — as a business coach, canine behaviour consultant, holistic pet health coach, master NLP practitioner, and 4x int'l bestselling author.

“True calm isn't about control. It's about understanding.”
Anke Herrmann

Anke Herrmann

Anke helps thoughtful people find clarity where things feel tangled. With a background spanning software, business strategy, and coaching, she has a rare ability to cut through noise without creating pressure.

“If it feels hard, you're skipping steps.”

Together, we built Planet Calm because we kept seeing the same thing: people didn't need more advice — they needed space to think clearly again. You're not doing this alone.

In their words

What people say about working with Stephanie and Anke

“
When I contacted Stephanie, my business and my life were running on empty. Her calm, steady guidance helped me find a path through the chaos and build something I'm genuinely proud of. She doesn't just help you fix problems — she helps you see clearly enough to prevent them.
Jason Burnham
AmeriGlass
“
I've worked with Stephanie to understand my skittish dog's anxiety and it's completely changed how we live together. For the first time in years, I feel like I actually understand what my dog needs — and I know where to turn when I'm not sure.
Dr. Susan Williams
Retired
“
Anke is a tech genius who has a rare talent for explaining things clearly and kindly — guiding you through all the tech without making you feel lost or overwhelmed. And beyond her skills, Anke is just a wonderful human. She's a passionate dog lover and someone who truly walks her talk when it comes to ethical business practices.
Joanne Burton
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You have a magical ability to cut through the noise and see the issue, then give step-by-step actions that make positive change happen.
Emer O'Donnell
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You helped me find my creativity again. I stopped grinding the wheels of my business.
Christoph
A person and their dog looking out over a misty valley

You don't have to figure this out by yourself

Add your dog to the map, and let's take the next step together.

📍 Add your pet to the map